4 optical sizes, 5 weights, roman and italic
About
Louvette is a sharp, stylish, modern serif including a range of optical sizes from Banner to Text. The design of Louvette is optimized to maintain thin, elegant hairlines at a wide range of sizes. Ideal for publications and cultural institutions, exhibitions and fashion – anywhere that strong gestures and delicate details are paramount.
The design process for Louvette started during Type@Cooper in 2010, under the guidance of Jesse Ragan, with an interest in reviving ATF Louvaine by Morris Fuller Benton for contemporary usage. After some helpful feedback from Christian Schwartz, the project soon evolved away from the source material to include a large optical size version with ultra thin hairlines, and to expand the weight into the fatface range of designs such as Ultra Bodoni, also by M. F. Benton. Further research into the italics led to sources such as Doppel Tertia Cursiv from J. F. Unger, Berlin, and the small heavy sizes drew inspiration from Compacte Romain by Enschedé, Haarlem.
In the 8+ years since this project started, Louvette has been used in a range of projects from extra large wall text in exhibition design to small credits for performance art programs, bold expressing headlines for performance art posters to refined editorial spreads and captions. All of this real-world usage has informed the design direction and progression from the earliest versions. The result is a versitile suite of 40 styles that can all work together in concert, while each having a distinct role.
Augmented Reality Typeface Specimen
VIDEO
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Louvette Banner Ultra ▾
LouvetteBannerRegular LouvetteBannerItalic LouvetteBannerSemibold LouvetteBannerSemiboldItalic LouvetteBannerBold LouvetteBannerBoldItalic LouvetteBannerBlack LouvetteBannerBlackItalic LouvetteBannerUltra LouvetteBannerUltraItalic
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Louvette Display Semibold Italic ▾
LouvetteDisplayRegular LouvetteDisplayItalic LouvetteDisplaySemibold LouvetteDisplaySemiboldItalic LouvetteDisplayBold LouvetteDisplayBoldItalic LouvetteDisplayBlack LouvetteDisplayBlackItalic LouvetteDisplayUltra LouvetteDisplayUltraItalic
Choreographer and dancer Deborah Hay often says, as a movement directive for performers, “turn your fucking head.” It’s anatomical and literal, but it is also psychological and phenomenological. It’s about what happens to your perception of space and time when you turn your head: to get un-stuck from wherever you think front is, to experience your surroundings, to add dimensionality to your perspective, to avoid tunnel-vision or spacing out.
I think this makes a lot of sense, not just in the studio or onstage, but in the field at large. Looking to the side means not just seeing where I’m going or what’s in front of me, or being in a line of futures and pasts, but remembering to check out who’s with me. Looking to the side means remembering how much information, ideas, and wisdom my contemporaries, colleagues, and collaborators have that I don’t. As we share the same time, all these other perspectives bring what’s happening and what we are doing here into resolution, which makes the paths forward multiply, or the one I’m on feel wider and less lonely.
In the art world, people aren’t encouraged to cite one another’s work that much, as if we should all be claiming originality and individual genius. I don’t believe in either of those things. We are all perceptual sponges. Our bodies are dirty containers through which everything passes and leaves a trace. Our minds are fully populated with arbitrary and curated collections of learned behaviors, patterns, beliefs, and concepts. What falls out when we move, act, speak, and create is not one of ours but all of ours.
The people that are in and around me keep me company when I dance. Especially when I’m alone in the studio, that’s when I see and hear them the most; when I’m groping for tools and support in my practice, when I’m riffing and recognizing what’s in there, when I’m deciding where and how to start. I’m never alone in my bind (mind + body = bind) and thank goodness because it’d probably be boring and awkwardly narcissistic to look inward and find just one coherent thing I could call myself. I think dancers are often acutely aware of our own influences, as self-observation and understanding our patterns are among our most important tools. In this way, turning inward and turning our fucking heads are almost the same thing.
In all of my dances, explicitly or implicitly,
I nod to the many within and out there.
– Eleanor Bauer,
August 2019
Louvette Deck Regular ▾
LouvetteDeckRegular LouvetteDeckItalic LouvetteDeckSemibold LouvetteDeckSemiboldItalic LouvetteDeckBold LouvetteDeckBoldItalic LouvetteDeckBlack LouvetteDeckBlackItalic LouvetteDeckUltra LouvetteDeckUltraItalic
Choreographer and dancer Deborah Hay often says, as a movement directive for performers, “turn your fucking head.” It’s anatomical and literal, but it is also psychological and phenomenological. It’s about what happens to your perception of space and time when you turn your head: to get un-stuck from wherever you think front is, to experience your surroundings, to add dimensionality to your perspective, to avoid tunnel-vision or spacing out.
I think this makes a lot of sense, not just in the studio or onstage, but in the field at large. Looking to the side means not just seeing where I’m going or what’s in front of me, or being in a line of futures and pasts, but remembering to check out who’s with me. Looking to the side means remembering how much information, ideas, and wisdom my contemporaries, colleagues, and collaborators have that I don’t. As we share the same time, all these other perspectives bring what’s happening and what we are doing here into resolution, which makes the paths forward multiply, or the one I’m on feel wider and less lonely.
In the art world, people aren’t encouraged to cite one another’s work that much, as if we should all be claiming originality and individual genius. I don’t believe in either of those things. We are all perceptual sponges. Our bodies are dirty containers through which everything passes and leaves a trace. Our minds are fully populated with arbitrary and curated collections of learned behaviors, patterns, beliefs, and concepts. What falls out when we move, act, speak, and create is not one of ours but all of ours.
The people that are in and around me keep me company when I dance. Especially when I’m alone in the studio, that’s when I see and hear them the most; when I’m groping for tools and support in my practice, when I’m riffing and recognizing what’s in there, when I’m deciding where and how to start. I’m never alone in my bind (mind + body = bind) and thank goodness because it’d probably be boring and awkwardly narcissistic to look inward and find just one coherent thing I could call myself. I think dancers are often acutely aware of our own influences, as self-observation and understanding our patterns are among our most important tools. In this way, turning inward and turning our fucking heads are almost the same thing.
In all of my dances, explicitly or implicitly,
I nod to the many within and out there.
– Eleanor Bauer,
August 2019
Louvette Text Regular ▾
LouvetteTextRegular LouvetteTextItalic LouvetteTextSemibold LouvetteTextSemiboldItalic LouvetteTextBold LouvetteTextBoldItalic LouvetteTextBlack LouvetteTextBlackItalic LouvetteTextUltra LouvetteTextUltraItalic
Packages (All weights, Roman & Italic, and variable fonts included in each family)